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The real value of Moja underwear

Moja is driven by creating positive change. That sentence right there explains why we get out of bed every day and all that you really need to know about us. In doing this, we hold transparency very high in how we do things. And in that, we’ve decided to share not only the story behind our products and projects, but also the numbers. 

Moja is an underwear company based in Rotterdam, the Netherlands. Every component of our underwear (fabric, thread, elastic etc) is produced entirely in one factory in Portugal. This helps us maintain a detailed overview of production and operations as well as ensuring fair wages and conditions. We also take pride in being able to improve the process and quality where possible. 

In the simplest explanation of our impact model, the underwear that is sold throughout Europe funds projects in Tanzania centred on education, entrepreneurship and access to hygiene products. On our website, we show this bar to illustrate how your purchase amounts to impact and profit:

I’ll break it down a little more for you. You’ve got a 3-pack of mixed briefs in your cart, excited to get some Moja colours on your butt. That’s €40 you’re about to spend, and here’s where that money will go:

Production Costs

Material, labour, logistics


Sharing our story and getting the word out 


Our goal is beautiful, sustainable packaging. We ship underwear completely plastic free and you can reuse the mailer an extra time too in case you need to make a swap or send a friend a present. 

Impact donation

Our projects in Tanzania are run by Moja Foundation. They create a micro-economy where people with a distance to the labour force are trained in sewing and create underwear and reusable sanitary pads. These products are distributed in local schools alongside health and hygiene workshops from our team. The material costs, and labour costs are covered by this amount. While this amount covers the ongoing costs of creating and distributing a product, it doesn’t cover the setup costs for a sewing centre or the creation of education tool-kits. Moja Foundation seeks external funding for this. 


We can’t say concretely where the margin goes because it’s always changing! But a few things are our team’s wages, team costs and investments back into Moja to help us grow!

We like to think of this as impactful consumerism. If every single time that you bought something on any webshop, part of that price-tag was put directly towards impact actions – consumerism would change the world for the better EVERY DAY. And how wonderful would that be? 

That’s a world we want to live in and help build. So far we’ve set up a sewing centre for women and partnered with another sewing centre for people with a disability. Over 2000 pairs of underwear have been produced and distributed at five schools in the Usa River region. We’re currently in the testing phase for our health and hygiene workshops and for production of sanitary pads. 

Our goal is to intertwine consumption and positive change so that consumption becomes a valuable, productive phenomena for our world.Every time you buy a pack of our underwear, you ensure someone else in Tanzania now also has comfortable, ethically made underwear and sanitary products – which they didn’t have before. In the end, it’s that simple.

Better hygiene for everyone.
What happens when children don’t have access to underwear and sanitary products? The risk of disease and infection increases, and girls on their period are more likely to skip school. That’s something we think just isn’t ok. We believe every day basics that fund entrepreneurship, education and health projects can create positive, sustainable lasting impact.

And we do that with you. Here’s how.
Every pair you buy =
One pair of underwear or reusable sanitary pad is made in Tanzania.
One pair of underwear or reusable sanitary pad is made in Tanzania.
Products are distributed at local schools.
Products are distributed at local schools.
A child is educated on health and hygiene.
A child is educated on health and hygiene.