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Tips for a sustainable and conscious closet

The fashion industry produces 53 million tonnes of fibre each year, but more than 70% ends up in landfills or bonfires and only 1% is used to recycle into new clothes (Ellen MacArthur Foundation). If we think about being more conscious and making our closets more sustainable, ultimately the best thing we can do is take care of and use the clothes we already own. Still, we know how easy it can be to get carried away in all the trends sometimes. Here’s some tips to help you appreciate what you already have, and make conscious choices when you want to buy something new. 

Tip 1: Challenge yourself! Every now and then, make a deal with yourself to only wear outfits with clothes you never/rarely wear for one week long. You will realize how much clothes you own and sometimes you just need to see yourself in it again to realize that it looks good. And make sure to take photos of the outfits you love and put them in an outfit folder so you’ll remember them!

Tip 2: Try to let go of trends. We’re constantly influenced by what we see on social media and led into belief that what we own is not cool anymore. It can help to be conscious of that and unfollow certain bloggers and fast fashion brands that constantly push for new trends and purchases. Instead, look for inspiration on pinterest based on items you already own!

Tip 3: Why wait for a special occasion? Every day is a day to shine! Don’t we all have certain items we’re ‘saving’ for special occasions or that you’re too scared to damage? And how many times does that ‘special’ occasion not come? It’s such a waste to leave those items, if you realize how often you could shine in them! If you think your special items are too flashy for a normal day, there’s often ways to dress an item down a bit. For instance, a silky dress could be dressed down by adding a nice sweater on top or a tee underneath and wearing it with boots. 

Tip 4: Accessories! You can really spice and funk things up with a nice belt, bag, a nice pair of earrings or a cool necklace. You may always tend to use the same things, or have some accessories that are forgotten and catching dust. Find them again and play around!

Tip 5: Just really love the feeling of having something new in your closet? Swap some items out with friends! You can also ask them to have a look in your closet and create some outfits – they might come up with awesome combinations!

Tip 6: Buy only what you need. A helpful guideline to work with is the 30 wears rule from Livia Firth. When you’re considering buying something, try to think whether you will wear it at least 30 times. If not, it’s probably just gonna contribute to a full closet with things you don’t wear often. We don’t all need 8 pairs or trainers, but we do need underwear! 

Tip 7: When you purchase something, try to choose sustainable and fair fashion brands. If you’re not that familiar with sustainable and fair fashion brands it can be easy to get lost researching, so here’s some great websites to get you started: 

Project CeCe – A great sustainable and fair fashion search engine that features 300+ brands. For the Dutch, German and UK market. – Features 25+ upcoming sustainable brands. Featured brands display information on 8 different principles (Transparency, Material, Supply Chain, Local, Community, Work, Purpose, Upcoming) .

The Lingerist – Looking for sustainable lingerie? The Lingerist is the place to be! – Shopping from Norway? offers some beautiful eco-friendly brands. – A platform that aims to increase the reach of small and local boutiques and brands. 

Curious to learn more about how ethical brands can make a great impact in both your closet and for the world? Check out our brand’s impact page or follow us on instagram.

Better hygiene for everyone.
What happens when children don’t have access to underwear and sanitary products? The risk of disease and infection increases, and girls on their period are more likely to skip school. That’s something we think just isn’t ok. We believe every day basics that fund entrepreneurship, education and health projects can create positive, sustainable lasting impact.

And we do that with you. Here’s how.
Every pair you buy =
One pair of underwear or reusable sanitary pad is made in Tanzania.
One pair of underwear or reusable sanitary pad is made in Tanzania.
Products are distributed at local schools.
Products are distributed at local schools.
A child is educated on health and hygiene.
A child is educated on health and hygiene.